Martha shares a quick overview to help marketers and market researchers become smarter at concept development and writing.
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Click on the link below:
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Other Freebies to check out:
Educational Cartoons (Educa-Toons):
Do you have a “Kitchen Sink” concept?
Why should you develop a concept?
Podcast: Winning Concepts
Articles:
Create Winning Concepts in 3 Days
Create Better Concepts with Client Immersion
Drive Your Business to Success with a Winning Concept