Download the 15 minute podcast HERE
The American Marketing Association interviews Martha Guidry about the elements of a winning marketing concept.
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Other Freebies to check out:
Educational Webcast: The 10 Minute Concept Clinic
Educational Cartoons (Educa-Toons):
Do you have a “Kitchen Sink” concept?
Why should you develop a concept?
Articles:
Create Winning Concepts in 3 Days
Create Better Concepts with Client Immersion
Drive Your Business to Success with a Winning Concept