Download the article “Walk a Mile In Your Customer’s Shoes” HERE
Get better research outcomes for consumer insight and concept development through creative client immersion. Martha describes the benefits and some fun ways to accomplish a great client experience to better understand your target audience.
Other Freebies to check out:
Educational Webcast: The 10 Minute Concept Clinic
Educational Cartoons (Educa-Toons):
Podcast: Winning Concepts