In 30 minutes, learn a variety of ways to rev up your new concept development for your products or services.  Hear Martha, “The Concept Queen,” discuss innovative new ways to start filling your brand, product and service development pipeline through learning, experiencing and collaborating.

  • Learn how to triangulate methodologies for better outcomes
  • Leverage talent both inside and outside your organization for one-of-a-kind ideas
  • Bring fresh energy and new purpose behind your ideation and research sessions

Run Time:  Approximately 30 Minutes


How to Fix, Mend & Cobble “Broken” ConceptsConcept crisis


Sometimes the junior marketing person and/or the researcher gets stuck with some lackluster marketing stimuli to test. This situation can be particularly problematic when it comes to writing and evaluating marketing concepts.  In this podcast, the researcher or consultant can gain enhanced concept knowledge and helpful strategies to employ to help get their client to a better place BEFORE the research occurs.  This podcast is specifically helpful for a researcher or consultant to:

  • Brush up on your concept writing skills and the structure of a winning concept
  • Learn how to better evaluate a concept
  • Understand the typical pitfalls in positioning concepts
  • Learn ways you can address these problems with smart qualitative research and the right research partner

Run Time:  Approximately 90 Minutes



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