I’ve always found it interesting how so much terminology exists in the world of marketing. What’s worse is that many words are used interchangeably when in fact they mean something different. A “concept” can be a product concept, a positioning concept, an advertising concept . . . and the list goes on. I’ve also worked with clients who get positioning, …
Why are you “The Concept Queen”?
I get asked about my “handle” all the time, so I made a video so you all know! What’s the Concept Queen all about?
“Ideas to Go” Uses TRC Approach
I recently received the May 2013 addition of the Ideas to Go eNewsletter. I was thrilled to see that the company completely embraces everything I talk about my book, Marketing Concepts that Win! I have to say it was also nice to see the article written by my former colleague at Hasbro Toys, Susan Robertson. Of course, that was …
What’s the Fuzzy Front-End?
So what exactly is the FFE and what does this mean to my concept development? I basically view the FFE as the beginning of the development process for any product or service.
Can Anyone Moderate?
I recently attended a conference on the front end of innovation. Although I found much of the information presented to be quite interesting, I was shocked and horrified to hear a presenter state “Focus groups are a technique of the 60’s and 70’sâ€. This woman went on to say that she “trains†clients all the time to conduct interviews with …
Do You Have a Personal Concept?
So you go to a party and introduce yourself to others and what do they tell you? Here’s an example of what I’ve heard: I’m a realtor. I do marketing for an engineering company. I’m in technical sales. I do market research. I am a stay at home mom . . . Well, yawn! I have to say that these …
S.P.R.I.N.G into marketing shape!
So what should “spring” mean for your product or business? As I thought about the question it occurred to me the “SPRING” is a great acronym for freshening up your business proposition. Here’s how it works. Selling Idea – First, you need to take a good look at your selling idea and ask yourself a few questions. Is your primary …
AMA Podcast Features Martha
Martha Guidry is featured in a new AMA podcast called “Crafting a Winning Marketing Concept.” In the interview, she explains about the importance of a positioning concept and how it differs from a core concept. Also, she speaks about critical components of a winning positioning and the importance of target audience feedback. Click <HERE>.
Media’s “Go To” Expert
Concept development is one of the most critical aspects of developing a successful marketing communications message for your brand, new products, new services and your personal brand. With The Rite Concept, you get 20 years of knowledge and know-how that the media trusts as their expert source. Why wouldn’t you want the same? Read more on our Media/Press Page