“Ideas to Go” Uses TRC Approach

 

I recently received the May 2013 addition of the Ideas to Go eNewsletter.  I was thrilled to see that the company completely embraces everything I talk about my book, Marketing Concepts that Win!  I have to say it was also nice to see the article written by my former colleague at Hasbro Toys, Susan Robertson.  Of course, that was many years ago (we were VERY young), but Susan and I saw eye-to-eye on many marketing issues in our “toy” days and had some fun as well.  If you read some of her recent posts, you’ll see that Ideas to Go truly supports The Concept Queen approach.  Check these links out below or my book at www.MarketingConceptsThatWin.com.

http://www.ideastogo.com/write-winning-concepts

http://www.ideastogo.com/concept-development-mistakes

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