My favorite qualitative tool, now for sale!

I’ve been using color-coded cards for years to solicit qualitative feedback on concepts and other subjective stimuli.  Now, these are available to you.  While simple in concept, the cards are incredibly helpful.  Colored like a traffic light – green = yes, yellow = maybe, red = no – you simply have your participants hold up a card to show their reaction.  These cards make it easy to:  1) show how individuals feel about the stimuli; 2) helps to minimize negative comments from influencing those more positively predisposed, and 3) works with all ages and in any language as color and shape are universal.  Cards will be ready for shipping the first week in October. This is one of those simple ideas that makes your life as a moderator and/or facilitator so my easier!!!  You’ll wonder how you lived without them.

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