Get your Positioning Concept Right with The Rite Concept
so your products, services, and brand marketing communications
succeed in the market

The #1 Marketing Concept Book

The definitive, must-have marketing guidebook for expert tips and advice on writing effective positioning concepts for your product or service. It is available both in paperback and as an ebook on Amazon.

Book A Speaking Engagement

Liven up your next meeting or conference with an engaging talk by The Concept Queen. Past audiences enjoy Martha’s dynamic and engaging presentation style. She can share concept know-how to drive your business to winning results. Martha can serve as a keynote speaker or conference presenter.


The Rite Concept partners with companies of all sizes to help create brand, business, product and service concepts that win in the market. The Rite Concept actually teaches your team to write winning concepts in our training program.

Why trust this critical marketing component to anyone else?
After all, we wrote the book!

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