Helpful Tools

YESmaybeNO Cards


Uniquely shaped, reusable plastic cards in the colors of a traffic light for use in qualitative research and ideation sessions on subjective choices:

  • Easily show how participants feel about concepts, ideas or stimuli
  • Helps minimize negative comments from influencing individuals who feel more positively about stimuli
  • Understand target audience’s initial reactions for further probing
  • Works with all ages (children thru seniors) and in any language
  • Easy to use with single ring conveniently connecting all three cards together

Order a Set of 8 Cards Now and get 2 EXTRA FREE  sets!