Uniquely shaped, reusable plastic cards in the colors of a traffic light for use in qualitative research and ideation sessions on subjective choices:
- Easily show how participants feel about concepts, ideas or stimuli
- Helps minimize negative comments from influencing individuals who feel more positively about stimuli
- Understand target audience’s initial reactions for further probing
- Works with all ages (children thru seniors) and in any language
- Easy to use with single ring conveniently connecting all three cards together
Order a Set of 8 Cards Now and get 2 EXTRA FREE sets!