Presentations and Publishing

Martha, the "Concept Queen," knows concept development and loves to share her knowledge. Recent presentations include being a featured speaker at the Qualitative Research Consultants Association National conference and continues to present her strategies for success through live and virtual training sessions for her colleagues at chapter meetings.

The "Concept Queen" loves to write. Some of her recent published articles include:

• "Create Winning Concepts in 3 Days" – Feature article in QRCA Views, Spring 2005

• "Creative Problem Solving and Qualitative Research" – QRCA Views, Summer 2006

• "The 7 Major Pitfalls in Concept Development" – QRCA Views, Summer 2007

• "Walk a Mile in Their Shoes" – Feature Article Quirks Marketing Research, May 2007

• "Concept Development Survivor" –Quirks,  August 2008

Back to About Us