Offered Courses

Qualitative Research for Better Concept Development
Help your team move up the learning curve in their knowledge of qualitative research by educating them on the how’s and the why’s of qualitative research – a focus group isn’t always the best choice. Learn how to select the right methodology to meet your concept development needs and how to triangulate for enhanced output. Gain an understanding of the benefits of having in-person vs. on-line or telephone interviews. Learn why hiring a professional moderator makes sense. It’s fun and educational!

Full day course – 6 hours
Contact us for pricing and scheduling

Insight Mining – The Why’s and the How’s
Without a relevant customer insight, it is impossible to craft a winning proposition for your brand. This fun and interactive course will train your team to demand more from your qualitative researcher. Trust us, it’s so much more than just Q&A! Understand the benefits of smart pre-work before the research begins and the myriad of interactive techniques that dig well below the "spoken" surface for the great nuggets to launch your next success. You’ll never settle for a "talking head" moderator in your future concept development efforts after participating in this workshop.

Full day course – 6 hours
Contact us for pricing and scheduling

Concept Writing – the Science and the Art
Tired of having getting feedback that your concepts aren’t compelling to your buyer? Frustrated with the advice of consultants who don't know your audience, your competition, your objectives, or your organization? Do you want to write concepts that both test well and can be executed in market? Spend your concept development research dollars more effectively, with us. Concept Writing – The Science & The Art teaches your team the fundamentals of great concepts and immediately applicable ways to enhance your concept writing skills to entice your buyers and pry customers loose from competitors. The combination of background lectures, case studies, and hands on practice makes it fun and educational, and chances are you'll leave with ideas for writing a few more zeros into next year's profits column!

Full day course – 6 hours
Contact us for pricing and scheduling