Iterative Focus Groups are a great approach in the development phase of any project. Typically, you select your primary target and schedule a number of back-to-back research sessions over a period of a few days. The research session often benefits from a combination of methodologies (focus groups, triads, one-on-ones, in context); however, the target needs to stay stable so you learn cumulatively from the consumer over the time period. Key to a successful process is a committed team for the entire research period and smart scheduling to allow for rework and rethinking.
• Advertising testing – TV, radio & print
• Brand positioning & image
• Design graphics for packaging
• Logo evaluation
• Marketing materials & promotional programs
• New product development
• Product naming
• Website development & evaluation
Qualitative research with a twist using the Consumer Reactions immersive research to dig deeper and actively participate in the experience.
Our goal is to help you hear the voice of your consumer and get everyone involved in the listening and mining of information. You won’t just be eating M&M's!
Our full-service, expert qualitative research spans a variety of categories. We gather consumer, professional, and business-to-business feedback using methodologies that include:
- Traditional Qualitative methodologies - Focus groups, Triads, Dyads, or 1-on-1 in-depth interviews.
- In-Context Settings – Ethnographies, Friendship Groups in-context (bars, homes, restaurants), or Shop-Alongs.
- Online – Bulletin board or chat groups
We love using a creative, hybrid structure to maximize learning. We often use iterative focus groups for accelerated learning and development to compress your research timeframe.
Our projects span a large range of topics and subjects:
The Rite Concept specializes in Concept Development and we use our qualitative expertise to enhance that process.
Click here to get a proposal.
