What’s Your Marketing “Sweet Spot?”

Most of us hear the idea of a “sweet spot” as it relates to sports, which have some type of implement – tennis racquet, golf club, baseball bat, etc.   The “sweet spot” is defined as the place where a combination of factors results in maximum response for a given amount of effort. For athletes, repeatedly hitting this area helps them …

Do You Have a Personal Concept?

So you go to a party and introduce yourself to others and what do they tell you?  Here’s an example of what I’ve heard: I’m a realtor. I do marketing for an engineering company. I’m in technical sales. I do market research. I am a stay at home mom . . . Well, yawn!  I have to say that these …