CASE STUDY: Creative Brochure Development
Situation: Paint Manufacturer wants an End-User Driven Brochure
Solution: A flexible structure that included working sessions from key end-user groups creating the ideal brochure to meet their needs. Teams ranging from paint contractors, architects and interior decorators worked together to create their ideal in small teams than the teams came back together to discuss their wishes. The result – fresh, creative stimuli for the graphic design agency to think about to reflect their end-user needs – a winning brochure!
