Martha Guidry, Principal
• A past Board of Director for the Qualitative Research Consultant
Association (QRCA).
• A Featured Speaker at the QRCA National Conference,
Chapter meetings and the CT Business Expo.
• A Published Author in various marketing research publications.
• A past Leader of the Technology Committee, the Advertising Committee,
the Conference Committee, and Greater NY Chapter for QRCA.
• A committed Volunteer running a summer church sports camp for
kids and helping
with the Harvard Business School Community
Partners of CT with pro bono consulting.
The Principal
Martha Guidry, the principal at The Rite Concept, brings over 15 years of combined brand management, concept development, and research experience to each of her projects. After completing her MBA at Harvard, Martha spent six years in consumer marketing for Procter & Gamble and Hasbro Toys. She has developed concepts and launched new products into the marketplace for nationally recognized brands such as Noxzema® and My Little Pony®. After 2 years working as a qualitative researcher, she started her own qualitative research and concept development consulting company called The Rite Concept. Contact Us.
Martha Guidry, Principal
Our Alliance Partners
Our partners have expertise in a variety of areas:
• Creativity and Innovation Facilitation
• Qualitative & Quantitative Research
• Artists & Graphic Designers
• Specialized Experts
- Creative Ideators
- Expert Concept Evaluators